Disney’s Lack Of Promotion Didn’t Help Matters

Of course, while the public may have a perception that Pixar belongs on Disney+ now, this can certainly be overcome. However, doing so requires time, effort and, more specifically, money. You have to promote the fact that your new movie is coming to theaters and that theaters are the place you need to see it, but very little was done to draw fans back there.

While a lot of my evidence here is anecdotal, as somebody who covers theme parks at CinemaBlend, I spend a lot of time on social media amongst people for whom Disney is a big deal. Even in those spaces, I found people who were either unaware that Elemental was even happening, or at the very least not aware that it was actually out until opening weekend was already half over. Clearly if the core audience doesn’t know what’s going on, the casual audience will have zero clue.

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