LINGO RECRUITMENT
* Position: Head of Branding Marketing
* Location: Ha noi
* Number: 01
* JOB SUMMARY:
Head of Branding Marketing will be responsible for building brand for the whole corporate and other Business Units. The job holder takes care of all activities (both below the line and above the line) related to the appearance of corporate and Business Units brand (brands) outside. The job holder research, initiate, design and lead team (if any) to implement the brand activities perfectly. In addition, the job holder should always update the new market trends (both locally and regionally) to understand more customers’ insights, competitors activities for competitive branding concepts. Building relationship with internal and external (suppliers, vendors, and media) is one of the good channels that Head of Branding Marketing should take into account.
* KEY ACCOUNTABILITIES
- Finance:
• Be responsible for and suggest the MKT budget based on the planned activities
• Follow up to ensure the branding activities should be in compliance with allocated MKT budget
• Deal with agencies/ vendors/ suppliers for a reasonable price but still ensure the win-win position
• Be flexible to balance the MKT budget across activities within the assigned overall MKT budget
- Business Development and Customer Services:
• Plan and initiate ideas to build the corporate and BU brands
• Lead team to brainstorm, develop and execute the branding activities
• Jointly develop the overall Marketing Strategy and Marketing Plan
• Supervise and jointly handle all the design, advertising, event, direct marketing and digital marketing… activities
• Work closely with Business Units to understand their expectations and requirements for branding
• Work with Business Units to understand client insights/ needs and thoughts for appropriate BD activities
• Actively suggest the new ideas or concept to enhance the corporate/ BU brands
• Follow up the projects closely and provide the solutions timely in case of any arising
• Be responsible for any difficult situations in dealing with external parties…
• Set up the good relationship with external parties, Business Organizations and Marketing professionals for more updated information
• Be supportive for any ad-hoc suggestions related to the brands appearance in the market
• Be responsible for all the Marketing Collaterals and materials
• Write articles for newspapers/ magazines randomly (if any)
• Support other administration tasks (if any)
- Process/ Function:
• Design the workflow for team meeting and ideas brainstorming so that the project can be executed smoothly
• Work closely with team members to understand their concerns or problems for the appropriate solutions
• Involve the Marketing team process regarding the admin process, project management and compliance…
• Be an active member and role model for any internal process of Marketing team and corporate
- Learning & Growth:
• Participate in the seminars/events for updating knowledge and self improvements about customer management
• Take part in events for MKT knowledge
• Read newspapers/ magazines to achieve news about the market.
- Major challenges:
• To be initiative but still result-oriented to enhance the 1st positioning and pioneer role of the corporate and brand
• To balance between Business Units branding activities and corporate ones
• To understand clients insight and build good relationship with external parties for result achievement
* QUALIFICATION & PERSON SPECIFICATION
- Qualification :
• Bachelor’s degree in marketing/ economics/ business administration
- Experience :
+ Essential :
• At least 2 year experience at customer service/ MKT/ branding/ advertising/ event
+ Desirable :
• Experience in e-commerce is a plus
- Abilities/Skills:
• Creative and innovative
• Analytical and logical thinking, timing & result orientation
• Good communication and influencing skills
• Presentable, open and active
• Good sense of business
• Passionate and strong determination
• Teamwork spirit and be supportive
• Quick learner and strong decision maker
• Able to work with multi tasks and under pressure
* Deadline: 15/06/2015
* Address: 4th floor - Vien Dong building, 36 Hoang Cau – Hanoi
* Tel: 04-35378820
* E-mail: tuyendung@lingo.vn
