advertising page

Tham gia
17/11/2014
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web advertising The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the US in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising as a share of GDP was about 2.9 percent. By 1998, television and radio had become major advertising media. Nonetheless, advertising as a share of GDP was slightly lower – about 2.4 percent. A recent advertising innovation is ’guerrilla marketing’, which involves unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message. Guerrilla advertising is becoming increasingly more popular with a lot of companies. This type of advertising is unpredictable and innovative, which causes consumers to buy the product or idea. This reflects an increasing trend of interactive and ’embedded’ ads, such as via product placement, having consumers vote through text messages, and various innovations utilizing social network services such as Facebook or Twitter.citation needed The advertising business model has also been adapted in recent years. A new development is media for equity. Here, advertising is not sold, but provided to start-up companies in return for equity. If the company grows and is sold, media companies receive cash for their shares.This is promote website internet advertising
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