PathwaysET
Thành viên
- Tham gia
- 2/3/2012
- Bài viết
- 2
Sales and Marketing Manager
Position Summary
This position is responsible for:
· effective management of the sales, marketing, advertising and promotional activities of the organization
· generating sales enquiries through a mix of marketing and communication activities specific to the targeted customer groups
· developing, establishing and maintaining marketing strategies to meet organizational objectives
Key Accountabilities
1. Managing and coordinating all sales, marketing, advertising and promotional staff and activities
2. Undertake student recruitment processes to promote and increase the number of students for assigned courses
3. Liaise with students in assigned high schools, universities and relevant stakeholders in other institutions to help promote Pathways
4. Advise clients and potential students about Pathways courses, and application procedures and schedules
5. Organize marketing events, including information sessions, competitions, workshops, surveys, along with school and university consultation, demonstration classes and workshops to showcase the Centre and its programs under the guidance of the Director
6. Conduct market research to determine market requirements for existing and future courses, along with the analysis of customer research, current market conditions and competitor information
7. Develop pricing strategy and discounts
8. Assisting the Director to develop and manage relationships, networks, databases and communication with relevant stakeholders for Marketing and student recruitment activities, including but not limited to working with media, high and secondary schools, universities, education and training institutions
9. Monitor, review and report on all marketing activity and results
10. Undertake other duties that may be required by the General Director
Key Selection Criteria
1. Demonstrated skills and experience in developing and maintaining marketing strategies
2. Well-developed interpersonal skills, including consulting, liaison, presentation skills, persuasiveness and cross cultural communication
3. Adaptability, innovation and decision-making
4. Demonstrated understanding of Pathways courses
5. Demonstrated ability to work in a team environment
6. Strong organizing and planning skills with attention to detail
7. Knowledge of MS Word, MS Excel and MS PowerPoint
Reporting Line
Reports to: General Director
Please send us your resume in English to email: [EMAIL="employment@pathways.com.vn"]employment@pathways.com.vn[/EMAIL]
Pathways Education and Training
74 Kim Ma Thuong st,
Ba Dinh dist, Hanoi
Tel: (04) 3762 1242
www.pathways.com.vn
Position Summary
This position is responsible for:
· effective management of the sales, marketing, advertising and promotional activities of the organization
· generating sales enquiries through a mix of marketing and communication activities specific to the targeted customer groups
· developing, establishing and maintaining marketing strategies to meet organizational objectives
Key Accountabilities
1. Managing and coordinating all sales, marketing, advertising and promotional staff and activities
2. Undertake student recruitment processes to promote and increase the number of students for assigned courses
3. Liaise with students in assigned high schools, universities and relevant stakeholders in other institutions to help promote Pathways
4. Advise clients and potential students about Pathways courses, and application procedures and schedules
5. Organize marketing events, including information sessions, competitions, workshops, surveys, along with school and university consultation, demonstration classes and workshops to showcase the Centre and its programs under the guidance of the Director
6. Conduct market research to determine market requirements for existing and future courses, along with the analysis of customer research, current market conditions and competitor information
7. Develop pricing strategy and discounts
8. Assisting the Director to develop and manage relationships, networks, databases and communication with relevant stakeholders for Marketing and student recruitment activities, including but not limited to working with media, high and secondary schools, universities, education and training institutions
9. Monitor, review and report on all marketing activity and results
10. Undertake other duties that may be required by the General Director
Key Selection Criteria
1. Demonstrated skills and experience in developing and maintaining marketing strategies
2. Well-developed interpersonal skills, including consulting, liaison, presentation skills, persuasiveness and cross cultural communication
3. Adaptability, innovation and decision-making
4. Demonstrated understanding of Pathways courses
5. Demonstrated ability to work in a team environment
6. Strong organizing and planning skills with attention to detail
7. Knowledge of MS Word, MS Excel and MS PowerPoint
Reporting Line
Reports to: General Director
Please send us your resume in English to email: [EMAIL="employment@pathways.com.vn"]employment@pathways.com.vn[/EMAIL]
Pathways Education and Training
74 Kim Ma Thuong st,
Ba Dinh dist, Hanoi
Tel: (04) 3762 1242
www.pathways.com.vn
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